Have you ever wondered how some of the most successful companies and products got their names and logos?
J.Lilly, the marketing firebrand from Lilly Studios breaks down the science of naming and brand design in ways that will amuse, and possibly inspire you … and your audience.
Based on research from Al Ries, Robert Cialdini, Paul Ekman, and Saul Bass, J.Lilly provokes the listener to consider the various factors that contribute to successful branding using wildly exaggerated analogies from his branding work in the pornography, cannabis, and music industries — Sex, Drugs, and Rock & Roll!
If you are starting a new project, J.Lilly’s advice can help you save time, money, and heartache before you even begin. Regardless if it’s a product, service, or an organization (or even a building!), J.Lilly's insight will have you remembering your conversation with him for months, or years to come.
In addition to tradition interviews/conversations, J.Lilly offers podcast hosts and listeners an upbeat and informative opportunity to engage in real-time brand consultations via chat and call-ins.