Alyson Lex

High Conversion Copywriter | Podcaster | Marketer

Alyson Lex

High Conversion Copywriter | Podcaster | Marketer
Copywriting Marketing Sales Pages Email Marketing Funnels Hiring a Copywriter
Presentations
No Speaking Fee

The Psychology of Copy

15 minutes
If your audience wants to know the WHY behind why people buy - this is a great topic for us to chat about! We can get as nerdy as you want - or stay surface-level for audiences that just need the highlights.

Some questions you can ask:

  • What motivates people to buy?
  • How can I create copy that will speak to the emotional and logical needs that drive a buying decision?
  • How can I begin to understand my audience more so I can solve their problems?
  • What mistakes do people make when speaking to their audience?

Copy 101

15 minutes
Does your audience need an intro to sales copy? Look no further! 

Sample questions:


  • What’s the difference between content and sales copy?
  • How do I get started with writing copy?
  • How do I write a good headline  (and do headlines even really matter?)
  • What's the deal with those long-form sales pages? Do they even work anymore?

Funnels & Automated Marketing

15 minutes
We've all heard the buzzword - but maybe your audience doesn't know what it means yet. Or perhaps your audience wants more information on getting their funnels to convert. We've got it covered.

We can talk about:

  • Okay, what is a funnel?
  • Do I need a SUPER HUGE funnel?
  • What do I do if my funnel isn’t converting?
  • What are some important things to keep in mind when writing my funnel?



Email Marketing & How to Use It

15 minutes
They say email is dead and I disagree. Whether your audience believes it or not, let's break down what email marketing REALLY looks like (from a copy perspective, too!)

We can cover:

  • How do I get my emails opened?
  • What metrics should I be tracking for my emails?
  • Should ALL my emails be automated?
  • How do I write a good email?

How to Hire a Copywriter

15 minutes
Your audience doesn't want to fuss with the whole copywriting thing on their own - they want help. Cool, let's show them the way to hire withOUT getting screwed. :) 

Some popular questions:

  • Where do you even FIND a good copywriter?
  • What should you look for when you hire someone to write for you?
  • Let’s be frank: how much can you expect to pay?
  • How can you work with your writer for the best experience?